New brand identity as we enter our next stage of growth

Partners from left: Steven McGrath, Jason Sidney, Cassie Arbour and Shazad Butt

We recently revealed a bold new brand identity as part of our continued growth as one of the region’s leading law firms.

With over a century of experience, a team of more than 70 legal professionals, and a strong reputation for bringing clarity to complex legal matters, we have grown steadily since our founding in 1923 – and now marks the perfect time to refresh our brand for the future.

The rebrand reflects our ongoing evolution and ambition, while staying true to our deep local roots and commitment to client service.

The updated identity includes a new logo, refreshed visual style, and a completely redesigned website – all developed to better reflect the firm’s values and client-focused ethos, while also enhancing the overall customer experience. 

“Our new brand is more than just a visual update – it’s a reflection of what we’ve grown to become,” says one of our partners, Steven McGrath. 

“We’re proud of our 100-year heritage, but equally, we’re excited about our future. This new identity brings clarity, confidence, and warmth to our brand – three qualities our clients have come to expect when they work with us.”

The rebrand highlights include:

• A new logo and colour palette designed to convey approachability, warmth, clarity, and professionalism

• A refreshed website with enhanced functionality, comprehensive service information, and an improved, user-friendly interface

• Updated materials and signage across all office locations

Although our visual identity has changed, Rudlings and its core values are the same: clients can expect the same personal, reliable legal advice from the same experienced team.